About us

Mselle – or Miselle as it is pronounced – was started from a simple idea:
You shouldn't have to choose between being comfortable and feeling stylish.

We were missing underwear that felt natural to wear. Not too feminine, not too masculine – but stylish, comfortable and created to follow the body rather than shape it. That's why we design unisex underwear with the female body in focus, where fit, material and feel always come first.

The choice of materials is a big part of our DNA. Our underwear is made primarily from modal – a soft, supple and plant-based material that both fits better on the body and is a more sustainable choice for the planet. Modal is made from renewable cellulose from wood and requires significantly less water than many other textiles.

For extra comfort, we have mixed in a small amount of cotton. Cotton is inherently a less environmentally friendly material, but we exclusively use leftover cotton fabric that would otherwise have been thrown away. A way for us to make use of resources – without compromising on the feel of the garments.

Modal is not only a better choice from an environmental perspective, but also from a functional perspective. The fabric breathes, absorbs moisture effectively and feels cool against the skin. It pilles less than cotton, holds its shape better in the wash and dries quickly – making it just as comfortable for everyday wear as it is for movement and exercise.

We think sustainably throughout the chain. Our suppliers are located in Europe, we use fossil-free transport and ship our products in 100% recycled materials.

Mselle is for those who want underwear that feels right – on the body, in expression and in conscience.
Clothes that don't define you, but follow you.

If you have any questions, you are always welcome to contact us at
info@mselleunderwear.com

For collaborations:
office@mselleunderwear.com